DATA
Data simply refers to raw, unformatted information. Data can be anything from numbers through to words and can be sorted in any format where required.

DCS
DCS stands for Desktop Colour Separation. It is a file format that is based on the EPS file format. In fact, you could regard DCS files as a collection of EPS files. DCS files are mainly used to exchange bitmap images between pre-press applications. There are two types of DCS file; v1.0 and v2.0:
A DCS 1 file is composed of 5 separate files. The main file has the extension .eps while the 4 other files have an extension that marks the colour data they contain. The main file does not contain any actual image data but only a preview image and pointers to the other 4 corresponding high resolution colour files.
DCS 2 files add the option to create single files. These are not composite files, simply the same collection of file data merged into one larger file. In addition, DCS 2 creates the ability to specify further plate colours in addition to CMYK. This makes DCS 2 the ideal format for hexachrome images that contain six colours.

DEBOSS
Image pressed into paper so it lies below the surface.

DESKTOP PUBLISHING
The creation of artwork and print from your computer using a PC or publishing Mac.

DHTML
Dynamic HTML is a new way of creating webpages allowing a host of other facilities and techniques to be used when developing such sites. This standard is currently being developed.

DIAL-UP
This word can be used to imply the act of temporarily connecting to another computer using a modem and an ordinary telephone line, or it can describe a type of account on a UNIX host allowing limited access to its services.

DIE CUT
A shaped cut out leaflet or brochure.

DIGITAL
Digital simply means 1s and 0s, which are the basic building blocks of computer technology. Everything on your computer and on the Internet consists of billions and billions of 1s and 0s.

DIGITAL PRINTING
Printing straight from electronic artwork (no plates used as with litho print). Typically printed out of four colour process. It's ideal for short runs up to about the 800 mark.

DIGITAL PROOFING
Proofing direct from digital files instead of using film.

DIRECTX
DirectX is an application program interface (API) for creating and managing graphic images and multimedia effects in applications such as games. The open equivalent is Open GL, used by Linux and Mac OS X for graphics use.

DL ENVELOPE
A standard envelope size measuring 110mm x 220mm. They take A4 sheets, folded into three.

DNS
Domain Name Server or Domain Name System. This convert an address such as http://www.communiqueadvertising.co.uk into IP ( Internet Protocol) number, such as 213.171.193.90.

DOMAIN NAME
The domain name is the official Internet name for a computer connected to the Internet. Your e-mail address usually comprises of your user id and the domain name of your ISP's computer, separated by the @ symbol

DOWNLOAD
To download is the act of copying files from one computer or "remote host" to your own computer, usually through FTP.

DPI
Dots per inch is sometimes mistakenly used to denote the resolution of images. This should more properly be referred to as PPI - pixels per inch. DPI actually refers to the resolution of print devices such as laser printers or raster image processors (RIPs). The more dots per inch, the higher the resolution and generally the better quality the printed image will be.

DUPLEX
Printing on both sides of a sheet of paper. Term applies to digital printing presses.

DUOTONE
An image printed in two colours rather than one.

DRILLING (PRINTING)
Drilling of holes in literature which will allow insertion over rings in a binder

DUMMY (PRINTING)
A sample of a proposed job made up with the actual materials and cut to size to show bulk etc

DYNAMIC HTML
Dynamic HTML is a collective term for a combination of new Hypertext Markup Language (HTML) tags and options, style sheets, and programming that will let you create web pages that are more animated and responsive to user interaction than previous versions of HTML. Much of dynamic HTML is specified in HTML 4.0. Dynamic HTML can allow web documents to look and act like desktop applications or multimedia productions.

 

Content taken from communiqueadvertising.co.uk