ADSL
Asymmetric Digital Subscriber Line (ADSL) - By using frequencies not used by a voice telephone, ADSL is able to carry information along a standard copper wire telephone cable. By use of a filter, both voice and ADSL service can be used simultaneously. ADSL has been improved over time, the current ADSL2+ standard giving up to 24 Mbits per second on download. Upload is typically restricted to a maximum of 1Mbit/s.

ACCOUNT
In order to access the Internet you need to have an account with an Internet Service Provider. This may include a range of other benefits, such as your very own web page and e-mail address, but will primarily filter information off the Internet directly onto your computer.

ACTIVEX
Microsoft's programming language that downloads and runs programs on your computers own hard drive, and requires Windows to operate. ActiveX technology is used with Microsoft Internet Explorer to make interactive web pages that look and behave like computer programs, rather than static pages. This is counter to the philosophy of the web, where any browser can open any page, as not all computers run Windows. With Active X, users can ask or answer questions, use push buttons, and interact in many ways with the web page. Insecurities in ActiveX have been widely exploited by those writing malware that targets Internet Explorer.

AFAI
Shorthand for "As Far As I Know" often used when chatting with people on IRC or via a chat room. Such abbreviations are a common form of netiquette

ANALOGUE
Analogue technology refers to electronic transmission caused by adding signals of varying frequency or amplitude to carrier waves of a given frequency of alternating electromagnetic current. A modem is used to convert the digital information in your computer to analogue signals for your phone line. It is also used to convert analogue phone signals to digital information for your computer.

ANCHOR
In HyperText Markup Language (HTML), an anchor is the establishing of a term, phrase, image, or other information object, such that it can be navigated to by using a link.

ANTI-ALIAS
In digital signal processing, anti-aliasing is the technique of minimising the distortion artifacts known as aliasing when representing a high-resolution signal at a lower resolution. Anti-aliasing is used in digital photography, computer graphics, digital audio, and many other domains.

APPLET
A small Java program that can be embedded in an HTML page.

ART DIRECTOR
Various artists may create or develop specific parts of an art piece or scene; but a sole art director unifies the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.
One of the most difficult problems that art directors face is to translate desired moods, messages, concepts, and underdeveloped ideas into imagery. During the brainstorming process, art directors, co-workers, and clients are engaged in imagining what the finished piece or scene might look like. At times, an art director is ultimately responsible for solidifying the vision of the collective imagination while resolving conflicting agendas and inconsistencies between the various individual inputs.

ARTWORK
Finished layout of typesetting, drawings and photographs, made up in a form which is ready for the printer to print from.

ASP
OR Active Server Pages, is a language created by Microsoft in order to make webpages more interactive.

ATTACHMENT
A file which is included along with an e-mail message.

 

Content taken from communiqueadvertising.co.uk