Q. What is Google AdWords?

With Google AdWords, you can create and run ads for your business, quickly and simply. Run your ads on Google and our advertising network -- no matter what your budget, you'll only pay when people click your ads.

AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on content sites in the growing Google Network. And, you can choose the exact content placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content.

You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.

There's no minimum monthly charge with AdWords -- just a nominal activation fee. Learn more about the cost of advertising with Google AdWords by [emailing Simon at Communique].

If you'd like to start advertising and you're looking for an agency to help, you might consider using our experience and expertise just give us a call on +44 (0)1482 836635 or [email us].


Here is a helpful Google AdWords Terms and Definitions Guide:

Google Adwords – A Pay Per Click contextual advertisement program which is used as the majority way to advertise online.

Bounce Rate – This is the percentage and/or rate of a user who enters a web site and then leaves without viewing other pages.

Conversion – This is the quantifiable goal of a website, such as clicks, sign ups, and sales.

CPA (Cost per Action) – The advertiser is paid based on a users action, such as when a user completes a form submission.

CPC (Cost Per Click) – This is the cost (amount) of a user to click on an ad, normally used with a Pay Per Click Advertiser.

CPM (Cost Per Thousand impressions) – This is a statistical measurement used to form an average estimated value of 1000 page views. The mathematical formula is average value / cost of pay per click. The M in thousands come from the Roman numeral for one thousand.

Impression (page view) – This is when a user visits and/or views a webpage. Note: The measurement of uniques is also related to Impressions, to find the average number of page views a user visits, the mathematical formula is total impressions/uniques which gives you average impressions (page views) per users.

PPA (Pay Per Action) – This is almost identical to a PPC (Pay Per Click) except payment is only made to the publisher if the click through results in a conversion. (See CPA)

PPC (Pay Per Click) – This is a contextual advertisement plan where advertisers pay ad agencies whenever a user clicks on their advertisement. Google Adwords is an example of PPC advertising.